It deals with controversies regarding the identity of the idol of Lord Venkatesa and given reasonable conclusions for the first time. The relevance of calling the Sri Venkatesvara shrine Svayamvyaktakshetram and the Lord therein Yajna Vishnu is well brought out here. Dasavataras of Vishnu and then how the Lord came to the Seshachala hill, Kaliyuga Vaikuntam as Kaliyuga Pratyaksha daivam, and the legendry accounts and Srinivasa kalyanam with Padmavati are detailed. When there are a number of hill ranges in Seshachala, the concept of the Seven Hills became popular, and their importance is discussed based on the Mahavedi (great fire altar) concept. Exclusive accounts on history, inscriptions, and architectural renderings of the temple, Anandanilayam, and their significance are given. The Supreme Lord’s physiognomy and reasons for His beautiful, serene appearance are explained.